Drag-and-Drop Prioritisation
A simple yet powerful feature in a client portal that lets you visually reorder your list of tasks to dictate what your design and dev team works on next.
What is a Style Guide and why is it crucial for brand consistency?
A Style Guide is a comprehensive document that defines your brand's visual identity in precise detail. Think of it as the visual DNA of your business. It goes beyond a simple logo file to include your exact colour palette with specific hex codes, your typography hierarchy showing which fonts to use for headings and body text, logo usage rules including minimum sizes and clear space requirements, and guidelines for imagery and iconography style.
This document ensures that every single touchpoint with your brand looks and feels consistent, whether it's your website, business cards, or social media posts. A Style Guide eliminates guesswork and prevents the gradual drift that can happen when different people work on your brand materials. It's the foundation that keeps your brand identity strong, recognisable, and professional across all platforms and applications.
How does a Style Guide work with Figma and Webflow development?
In the modern design and development workflow, a Style Guide serves as the bridge between strategic brand thinking and practical implementation. When working in Figma, designers use the Style Guide to create a comprehensive design system with defined colours, typography, and reusable components. This ensures every design element is perfectly aligned with your brand standards.
During the Figma to Webflow handoff, the Style Guide becomes the developer's reference point. They can systematically implement your exact brand colours as CSS variables, ensure typography follows the defined hierarchy, and build components that maintain visual consistency. This alignment between design and development means your final Webflow website is a pixel-perfect reflection of your brand standards, creating a cohesive digital experience that builds trust with your audience.
What's the difference between a Style Guide and a Brand Bible?
While these terms are sometimes used interchangeably, they serve different purposes and have different scopes. A Style Guide is primarily focused on the visual application of your brand. It's the tactical handbook for designers and developers, showing exactly how your logo should appear, which colours to use, and how to format text consistently.
A Brand Bible is much broader and more strategic. It encompasses the Style Guide but also includes your brand's mission, values, voice and tone, target audience insights, and brand personality. Think of it this way: the Brand Bible tells you why your brand exists and how it should feel, while the Style Guide tells you exactly how to make it look. Both are essential, but they serve different teams and different purposes in building a strong, consistent brand presence.
When should a business create or update their Style Guide?
Ideally, a Style Guide should be one of the first things you create when establishing your brand. Having this foundation in place from the start ensures consistency from day one and provides clear direction for all your marketing and design efforts. It prevents the common problem of having different versions of your logo or inconsistent colour usage across different materials.
However, it's never too late to create or update a Style Guide. Many established businesses find that their visual identity has become inconsistent over time, with different colours, fonts, or logo variations creeping in. Creating a comprehensive Style Guide is often the first step in a brand refresh or when preparing for significant growth. It's also essential when you're planning a new website, as it provides the foundation for creating a strong digital presence that truly represents your brand.
How can a well-crafted Style Guide accelerate your website project?
A comprehensive Style Guide dramatically accelerates the website design and development process. When designers start work in Figma, they're not making subjective aesthetic choices or second-guessing brand decisions. Instead, they're implementing a proven system, allowing them to focus on user experience, functionality, and strategic design decisions that drive business results.
For development, having a Style Guide means faster and more accurate implementation. Developers can set up colour variables, typography scales, and component styles with confidence, knowing they're building exactly what your brand requires. This removes the back-and-forth typically associated with visual adjustments and ensures the final website launches with perfect brand alignment. At Tahi Studio, we use comprehensive Style Guides to deliver scalable Webflow websites through our subscription model, ensuring every project starts with a solid foundation and delivers consistent, professional results through our collaborative process.
