Tahi Glossary
Explore the words we talk about a lot!
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Asynchronous communication is an exchange of information that doesn't require all parties to be present at once, fostering focused work and thoughtful feedback.
A Brand Bible is a comprehensive guide detailing your brand's identity, including its mission, values, voice, and visual style for total consistency.
A brand identity is the complete visual system—including logos, colours, and typography—that represents your business and ensures a consistent, recognisable look.
A client dashboard is a private online portal for clients to manage their projects, communication, files, and billing with an agency, all in one streamlined space.
Client onboarding is the crucial initial process of welcoming new clients, setting expectations, and establishing a clear foundation for a successful partnership.
Client-Agency Fit is the crucial alignment of values, communication styles, and goals between a business and its design or development partner.
Client-First is a naming convention and strategic framework for Webflow that ensures projects are organised, scalable, and easily manageable for any developer.
Component-Based Design is a method of building digital interfaces using reusable, self-contained building blocks, like buttons or navbars.
A design system is a centralised library of reusable components, styles, and guidelines that ensures brand consistency and accelerates the design and development process.
A digital ecosystem is the network of interconnected digital tools, platforms, and strategies that work together to support and grow your business.
A simple yet powerful feature in a client portal that lets you visually reorder your list of tasks to dictate what your design and dev team works on next.
A Figma prototype is an interactive, clickable mockup of a website design that allows for user flow testing and feedback before development begins.
The Figma to Webflow handoff is the crucial process where a static design from Figma is translated into a fully functional and responsive Webflow site.
A guiding philosophy where all decisions prioritise the collective success and wellbeing of both the client's business and the project team.
The hero section is the first, prominent part of your website a visitor sees, designed to immediately capture their attention and state your core value.
An Ideal Client Profile (ICP) is a detailed description of the perfect customer for your business, focusing on company-level traits, not just individuals.
Information Architecture is the practice of organising and structuring content on a website so users can easily find information and complete tasks.
A kickoff call is the first official meeting between a client and an agency to align on goals, scope, and strategy before starting a new project.
A lock-in contract is a long-term agreement that legally binds a client to a service provider for a fixed period, often with steep penalties for early termination.
A Lottie is a lightweight, scalable JSON-based animation file that allows for high-quality vector graphics on the web without compromising page speed or quality.
A subscription model where an agency focuses on and completes one client task before starting the next, ensuring dedicated attention and faster turnaround.
Page speed optimisation is the process of improving how fast a website's content loads, which is crucial for user experience, SEO rankings, and conversion rates.
A 'pause or cancel anytime' model is a client-friendly approach where you can halt or end your service subscription without long-term contracts or penalties.
A productised service is a professional offering with a defined scope, fixed price, and streamlined process, providing agency-level expertise with subscription-like flexibility.
Quality Assurance testing is the systematic process of checking a website to ensure it is bug-free, functional, and meets the highest quality standards.
A retainer agreement is a long term contract where a client pays an agency a fixed fee each month to have their team and services available.
Scalable web design is the practice of creating a website that can grow and adapt alongside your business, handling increased traffic and new features without a complete rebuild.
Scope creep is the uncontrolled expansion of a project's requirements beyond the original agreement, often leading to budget overruns and timeline delays.
Semantic HTML is the practice of using meaningful HTML tags that describe the content's purpose, improving a site's structure for SEO and accessibility.
A Single Source of Truth or SSoT is a central, trusted repository for all project information, eliminating confusion and ensuring everyone works from the same data.
A Style Guide is a foundational document that defines your brand's visual language, including colours, typography, logos, and spacing. It's the rulebook for your design.
A task queue is your dedicated project list in a design subscription. You add and prioritise requests, and we work through them one at a time for focused quality.
Technical debt is the implied cost of rework caused by choosing an easy or limited solution now instead of using a better approach that would take longer.
A UI Kit is a collection of pre-designed, reusable interface components that ensure consistent design patterns and speed up the design and development process.
Visual Development is a modern approach to building websites and applications using a graphical interface, translating design directly into functional code.
Webflow CMS is a Content Management System that lets you create and manage dynamic content like blogs and services on your site, all through a visual editor.
A Webflow subscription provides ongoing access to expert design and development services for a flat monthly fee, offering a flexible alternative to traditional retainers.
A wireframe is a simple visual guide, like a blueprint for a website, that shows the basic structure and layout of pages before any design is added.
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