TL;DR
The Problem: Elevate operates in a crowded market against major national players. While they were running ads, they suffered from a data disconnect; they could track form fills, but they could not trace which specific ad pounds resulted in a paying customer months later.
The Solution: Acting as their flexible technical partner, Tahi Studio rebuilt their digital infrastructure using Client-First. We worked alongside their ad partner, Clicky, to integrate Salesforce and GA4 via Zapier, ensuring full visibility from the first click to the final contract signed.
The Outcome: The results were structural and financial. Elevate saw their share of search sessions jump from 8% to 14% in a single month. More importantly, they now have a predictable "campaign machine," allowing them to launch new landing pages and lead magnets in days, not weeks.
Introduction
Elevate provides high-speed business internet and leased line solutions, helping organisations across the UK stay connected. It is a sector where speed is the product, and reliability is the currency.
However, in a telecommunications market saturated with aggressive competitors, simply having a good product is not enough. Elevate needed to cut through the noise. They required a digital presence that was agile enough to support rapid-fire ad campaigns and technical enough to track the complex, months-long journey from a Google Ad click to a signed enterprise contract.
The Challenge
Before our partnership, Elevate faced a common B2B challenge. They were spending budget on ads, but the data trail went cold after the form fill. They lacked end-to-end attribution, meaning they could not identify which campaigns were generating revenue versus those just generating noise.
01
The Attribution Gap
Before our partnership, Elevate faced a common B2B challenge. They were spending budget on ads, but the data trail went cold after the form fill. They lacked end-to-end attribution, meaning they could not identify which campaigns were generating revenue versus those just generating noise.
02
Technical Debt vs. Market Speed
Their existing site was heavy and difficult to optimise. This bandwidth bloat hurt their SEO performance and slowed down their ability to launch new landing pages. In a market where they needed to react quickly to competitor offers, their website was a bottleneck.
03
The Visibility Ceiling
With a search session share hovering around 8%, Elevate was visible but not dominant. To capture market share from larger competitors, they needed to ramp up both their organic reach and their paid efficiency simultaneously.
The Solutions
We did not just rebuild a website. We built a revenue engine, integrating every touchpoint from the first ad click to the final contract signature.
01
Infrastructure as a Service
We migrated the Elevate site to a lightweight Client-First architecture. This immediate cleanup reduced bandwidth usage and improved page load speeds, directly contributing to their Core Web Vitals and organic ranking.
02
Closing the Data Loop
Working closely with their advertising partner, Clicky, we built a robust integration layer using Zapier. We connected Webflow forms directly to Salesforce and GA4. This setup passes critical ad tracking parameters (GCLID) through the CRM. Now, when a lead converts into a customer three months later, Elevate knows exactly which ad group brought them in.
03
The Campaign Engine
This is where our flexible support model shines. Rather than treating the website as a static brochure, we treat it as a living engine. We now continuously build and launch dedicated ad campaign pages and lead magnets. As Elevate expands their service offering, we expand their digital footprint in lockstep.
The Results
Within weeks, Elevate transformed from guessing where their budget went to knowing precisely which investments drove revenue. The results speak to both visibility and commercial impact.
The technical SEO and content improvements delivered immediate returns. In just one month (October to November), organic clicks increased by 16%. Even more impressive is the market impact: Elevate's share of search sessions surged from a yearly average of 8% to a commanding 14% in November, taking direct visibility away from key competitors.
By fixing the attribution loop, the focus shifted from "more leads" to "better leads." The start of December saw a significant increase in high-quality qualified leads compared to the previous year.
Elevate no longer has to wait for a developer to "find time" to build a landing page. Our ongoing partnership ensures they can deploy new campaigns at the speed of the market. They have the technical stability of a massive enterprise with the agility of a startup.
Final Remarks
The Elevate project demonstrates the power of a "Revenue Operations" mindset. A website should not just sit there; it should actively talk to your CRM, your ad platforms, and your sales team.
By integrating these tools and cleaning up the technical foundation, Tahi Studio gave Elevate more than just a new look. We gave them a competitive advantage. They now have the clarity to spend budget where it works and the agility to scale it up instantly.
In a crowded market where major national players dominate, Elevate needed precision, not just presence. By closing the attribution gap and building a true campaign engine, they transformed from playing catch-up to setting the pace. That is what happens when your digital infrastructure works as hard as your sales team.
