2025 wrap up & 2026 outlook
The Webflow Pricing Report
Pricing has been a black box for too long. We analysed $332,838 in verified project quotes to give you the honest truth about hourly rates, project scopes, and what the market is actually paying right now.
Your report is on the way!
Pricing benchmarks
$59.22/hr
The global baseline across all experience levels. However, verified experts are pushing this closer to $89+.
+178% value
The premium for freelancers who handle both design and development, earning double their single-discipline counterparts.
+4.3% bonus
The effective "efficiency bonus" earned by freelancers. Clients are paying for speed, not just hours.
Why we opened the data books
Budgeting for a website shouldn't be a guessing game. We analyzed verified project data to remove the ambiguity.
This report replaces industry anecdotes with 4,916 hours of real project data to create a concrete benchmark. This isn't opinion. It's the raw numbers on where the industry is actually transacting.
Budgeting for 2026
The era of the "cheap" website is ending. Our data shows a clear shift: clients are increasingly valuing "full stack" experts who can manage the entire lifecycle, from Figma design to Webflow build.
While the global average sits at roughly $59/hr, the gap between "good" and "great" is widening. For 2026, the smart money is on efficiency and reliability. The data proves that paying a higher hourly rate often results in a lower total project cost due to speed and reduced revisions.
Trusted by ambitious brands
"Tahi was great to work with and was responsive to every request. Their work, communication, and professionalism were all top-notch in comparison to all the other agencies we have worked with."
"Amazing communication and truly skilled full stack development agency. They went up and beyond on this project. Communication was stellar, and they went way above my expectations. I would strongly recommend Tahi Studio!!"
"Tahi have been brilliant to work with. Friendly, fast and always deliver high quality work. Everything’s been smooth from the start and they’ve made the whole process easy. I’d highly recommend them to anyone looking for a reliable web team."
"Tahi's speed, quality, and attention to detail made this project an absolute breeze. They delivered a stunning Webflow website well ahead of schedule, taking my vision and realizing it far beyond my initial expectations. I highly recommend them for anyone seeking a truly exceptional web development experience."
"Tahi are by far the best webflow agency I have worked with in my 10 years of being in this industry. I would recommend them to any business looking to not worry about their webflow dev anymore!"
"They are great people to have on your team. They have fantastic awareness and knowledge. Tahi are also very easy to work with.
Frequently Asked Questions
Everything You Need To Know
How much should I budget for a Webflow website in 2026?
The global mean rate is $59.22/hr. However, this varies wildly based on location and expertise. We found a $133.50/hr gap between the highest and lowest paying regions. For verified experts and senior developers, you should expect to pay between $90–$165/hr.
What is the standard hourly rate for a Webflow developer right now?
The global mean rate is $57.85/hr. However, this varies wildly based on location and expertise. We found a $133/hr gap between the highest and lowest paying regions. For verified experts and senior developers, you should expect to pay between $85–$165/hr.
Does it cost more to hire a designer who also develops?
In short: yes, but it delivers higher value. Our data shows that "Full Stack" creatives (who handle both design and dev) command a 178% premium over single-discipline designers. This "Jack of all trades" approach is often the most profitable route for clients because it reduces friction, speeds up delivery, and eliminates the "lost in translation" errors between design and code.
Is it cheaper to hire a Junior developer for my project?
On paper, yes. In practice, usually no. While Juniors charge less per hour, our "Efficiency Bonus" finding suggests that clients often pay a premium for speed and reliability. Expert-level freelancers complete work faster and with fewer revisions. In 2026, paying for experience is often the most cost-effective strategy.
Which industries are investing the most in Webflow?
Marketing and Advertising are currently leading the pack, with the highest average project value at $31,544. However, we are seeing strong investment across Fintech ($6,198 avg) and SaaS ($8,168 avg). The full report includes a breakdown of the top 5 industries by project value.
Does the location of the agency affect the price?
Absolutely. We call this "Geo-Arbitrage." There is a massive difference in rates between regions like the Nordics ($148.50/hr avg) and other parts of the world. Smart clients in 2026 are looking for agencies that offer high-tier quality without the "New York Rent" markup.
What is the "Efficiency Bonus" mentioned in the report?
This is a key finding from our data. We found that efficient freelancers effectively earn 4.3% more than their stated hourly rate because they can deliver fixed-scope work faster. Essentially, clients are happy to pay for the result, not just the time it took to sit in the chair.
Why is there such a big gap in project quotes (e.g. $1k vs $10k)?
It comes down to confidence and scope. Our data shows that "Expert" level freelancers are quoting nearly 2.2x higher than juniors for similar work. This premium covers not just the code, but the strategic advice, the technical SEO foundation, and the assurance that the site will scale with your business.
