TL;DR
The Problem: Glasswall faced a scale ceiling in the cybersecurity market. Their previous site was fragile, meaning every update risked breaking the layout. Simple pages took weeks to launch, and they were unknowingly non-compliant with GDPR.
The Solution: Tahi Studio stepped in as a dedicated technical partner. We executed a full site cleanup using the Client-First framework, implemented a component-based design system for safe editing, and re-themed the site to a modern dark mode.
The Outcome: The results were immediate. Demo bookings jumped massively, site performance scores nearly doubled, and the marketing team regained control with a rapid turnaround time for new pages.
Introduction
Glasswall operates in the high-stakes world of Zero Trust Content Security. In an industry defined by precision and protection, their digital presence needed to reflect that maturity.
However, their website was acting as an anchor. Senior Digital Marketing Manager Suzy Toth and the wider marketing team had the strategy to grow but lacked the technical stability to execute it. They were trapped in a cycle where growing the site meant risking its functionality. They needed a partner who could stabilize the ship and build a system that allowed them to move at the speed of modern marketing.
The Challenge
The core issue was Design Debt. The previous build lacked a coherent structure, meaning adding a new section often broke an existing one. This created a culture of hesitation. The marketing team could not simply launch a campaign; they had to wait up to three weeks for basic page updates.
01
Fragility and Friction
The core issue was Design Debt. The previous build lacked a coherent structure, meaning adding a new section often broke an existing one. This created a culture of hesitation. The marketing team could not simply launch a campaign; they had to wait up to three weeks for basic page updates.
02
The Compliance Gap
Beyond the visual issues, there was a hidden risk. The site was firing analytics scripts before obtaining user consent. For a company selling enterprise security solutions, this lack of GDPR compliance was a significant liability.
03
Performance Bottlenecks
With a performance score of 43 and Accessibility sitting at 67, the site was actively penalising users. It was slow, hard to navigate, and not optimised for search engines, leaving valuable leads on the table.
The Solutions
We did not just patch the problems. We rebuilt the entire foundation to give Glasswall a platform that would scale with their ambitions and empower their team to move at market speed.
01
A Client-First Foundation
We migrated the entire site to the Client-First naming convention. This ensures that any developer or marketing manager can look at the backend and understand exactly what controls what. No more guessing. No more breaking things.
02
Component-Based Scalability
To solve the breakage issue, we built a robust library of pre-tested components. Now, the Glasswall team can drag, drop, and rearrange sections to build new landing pages in minutes with zero fear of breaking the layout.
03
Future-Proofing for AEO
Recognising the shift in how people search, we implemented advanced schema markup. This moves beyond traditional SEO, preparing Glasswall for the era of AI Engine Optimisation (AEO) and ensuring their content is understood by AI overviews.
The Results
The impact was immediate and measurable. Within weeks of launch, Glasswall saw transformation across every metric that mattered, from conversion rates to operational efficiency.
The most telling statistic is the conversion rate. Despite implementing stricter cookie consent, demo bookings skyrocketed from 6 to 29 per month. This proves that a faster, more accessible site builds the trust required to convert high-value leads.
The friction is gone. What used to take three weeks now takes an average of four days. Suzy and her team have regained their autonomy. They are no longer dependent on a developer for every minor change.
The site is now Enterprise Ready. SEO Score: 100/100. Accessibility Score: 100/100. Performance: Improved from 43 to 78. Glasswall now has a digital asset that works as hard as they do, secure in the knowledge that they are compliant, accessible, and ready for the future.
Final Remarks
The transformation of Glasswall's website highlights a critical truth about scaling. You cannot build an enterprise-level company on a startup-level foundation.
By clearing the technical debt and implementing a rigid, scalable system, we didn't just "fix a website." We unlocked the marketing team's potential. When you remove the fear of breaking things, you encourage the courage to try new things. Glasswall is now perfectly positioned to dominate their market, backed by a digital infrastructure that is stable, compliant, and exceptionally fast.
