From a Crashing WordPress Site to Global Growth: How BCS Signed Major Deals in Month One

3x

Traffic Growth

4

Different Locales

100

SEO & Accessibility

2x

Load Speed Increase

TL;DR

The Problem: BCS helps data centre developers build on time and budget, yet their own digital infrastructure was failing. Their WordPress site was unreliable, frequently crashing, and slow to update. Crucially, they were flying blind with no analytics data on traffic or bookings and struggling to manage content across four languages.

The Solution: Tahi Studio managed a complete migration to Webflow, integrating a fresh brand identity. We implemented Webflow Localisation for their four key markets and set up Webflow Analyse to provide the first clear view of their user data.

The Outcome: The site stabilised immediately. Traffic visibility tripled within the first month. With a reliable platform and GDPR compliance secured, they signed multiple large deals within the first month. The project was so successful that they transitioned from a major build directly into a peace of mind lite retainer.

Introduction

BCS Consultancy operates in a sector where precision is mandatory. They help data centre developers execute complex builds on time and on budget. In their world, downtime is not an option.

However, their own website did not reflect this reliability. Built on a legacy WordPress setup, it was slow, outdated, and prone to crashing. Marketing Manager Anna Rantala was fighting a losing battle against a platform that broke when she tried to scale it. They needed a digital presence that projected the same stability and competence they deliver to their own clients.

The Challenge

Speed to market was nonexistent. The site was unreliable, meaning the marketing team hesitated to push campaigns for fear of technical failure. In the consultancy world, if your site crashes, your credibility takes a hit.

01

The Reliability Crisis

Speed to market was nonexistent. The site was unreliable, meaning the marketing team hesitated to push campaigns for fear of technical failure. In the consultancy world, if your site crashes, your credibility takes a hit.

02

Flying Blind

Perhaps the biggest friction point was the lack of data. The old infrastructure was a black box without GA4 setup. Anna and her team had no idea how many bookings they were getting or where the traffic was coming from. You cannot optimise what you cannot measure.

03

The Localisation Headache

BCS operates globally, serving English, Italian, Dutch, and Spanish markets. Managing these four languages on their old system was a manual, disjointed process that slowed down their ability to speak to international prospects effectively.

The Solutions

We did not just migrate a website. We built a stable, scalable digital ecosystem that finally matched the precision BCS delivers to their own clients.

01

Stabilisation via Migration

We moved the entire ecosystem to Webflow. This eliminated the plugin bloat and security vulnerabilities that were causing the crashes. We did not just code the site; we integrated their new brand refresh, ensuring the visual identity matched the technical upgrade.

02

Seamless Localisation

We utilised Webflow Localisation to handle their four key languages. This allows for automatic traffic routing, ensuring a visitor from Milan sees Italian content immediately without friction. It turned a management nightmare into an automated asset.

03

Data Visibility

To solve the black box issue, we implemented Webflow Analyse. For the first time, the BCS team could see real-time data on traffic flows and conversion paths. This shifted their strategy from guessing to knowing.

"Tahi studio was incredible at communicating and assuring that our project would get delivered on time. They really took our website to the next level and during our project. I was blown away how fast they also understood my vision and assured we'd find the perfect match for what our project needed."

Anna Rantala

-

Marketing Manager, BCS Consultancy

The Results

The transformation was instant and comprehensive. Within weeks, BCS went from fighting fires to closing deals, with a digital presence that finally reflected their expertise.

The impact was instant. In the first week of launching, the site saw a massive spike in engagement, with traffic numbers tripling compared to their previous monthly averages. More importantly, the reliability and improved UX helped them sign major large-scale deals within a month of the relaunch.

We took their page speed performance from a red warning (38) to a stable green (74) effectively doubling their site speed and optimised their SEO and accessibility scores from 55 to a perfect 100. This ensures that every user, regardless of device or ability, gets a premium experience.

This project highlights the value of the Tahi Studio model. Because we built the site correctly using a scalable framework, BCS did not need an expensive monthly maintenance contract to keep it alive. They transitioned smoothly from a £15,000 build into our Lite retainer. They do not pay us to fix broken code; they pay us for peace of mind and small strategic tweaks, knowing the heavy lifting is already done.

Final Remarks

The BCS Consultancy transformation reveals an uncomfortable truth about digital infrastructure. You can help others build world-class facilities, but if your own foundation is crumbling, credibility becomes fragile.

By migrating to a stable, scalable platform and implementing proper localisation, we did not just fix a website. We removed the technical anxiety that was holding the marketing team back. When your digital presence works reliably, your team stops worrying about what might break and starts focusing on what might grow.

BCS now operates with the same precision online that they deliver to their clients offline. Their site is not just a digital brochure. It is a trusted asset that works across four markets, captures accurate data, and converts high-value enterprise leads. Most importantly, they transitioned seamlessly from a major build into our Lite retainer because the foundation was built right the first time. That is the value of doing it properly.

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