Insights

Absolutely. We call this "Geo-Arbitrage." There is a massive difference in rates between regions like the Nordics ($148.50/hr avg) and other parts of the world. Smart clients in 2026 are looking for agencies that offer high-tier quality without the "New York Rent" markup.

Marketing and Advertising are currently leading the pack, with the highest average project value at $31,544. However, we are seeing strong investment across Fintech ($6,198 avg) and SaaS ($8,168 avg). The full report includes a breakdown of the top 5 industries by project value.

On paper, yes. In practice, usually no. While Juniors charge less per hour, our "Efficiency Bonus" finding suggests that clients often pay a premium for speed and reliability. Expert-level freelancers complete work faster and with fewer revisions. In 2026, paying for experience is often the most cost-effective strategy.

The global mean rate is $57.85/hr. However, this varies wildly based on location and expertise. We found a $133/hr gap between the highest and lowest paying regions. For verified experts and senior developers, you should expect to pay between $85–$165/hr.

LLMs are set to significantly enhance efficiency in Webflow development, particularly with tasks like code generation and content integration. While they are powerful tools, our focus remains on leveraging them to augment the strategic, high-quality work that only senior talent can provide, ensuring the final product is thoughtful and well-crafted.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a framework Google uses to assess the quality of content. Building a website that demonstrates high E-E-A-T is crucial for building trust, not just with Google, but with your audience. We help clients achieve this through transparent practices and high-quality, authoritative content.

We believe in being knowledgeable guides, not just service providers. Our goal is to be purposefully helpful, educating and clarifying the complexities of the digital world for our audience. By sharing our expertise openly, we aim to empower our clients and build trust through transparency.