How to Grow Your Webflow Agency

The writing on the wall: Webflow's undeniable growth

When you are deep in the day to day of client work, it can be hard to look up and see the bigger picture. We have all been there. You are focused on delivering quality projects and keeping clients happy. But if we want to build sustainable businesses, we need to be strategic. And right now, the strategic view for Webflow is incredibly bright.

The numbers speak for themselves. Webflow's share of the CMS market has grown steadily, and while it is still a challenger to platforms like WordPress, its niche is expanding fast. According to recent data, Webflow's market share grew from 0.9% to 1.2% in the last couple of years, showing a strong growth pattern in the no-code space. More impressively, the company's revenue has surged from around $100M in 2022 to an estimated $213M in 2024. That is a 113% increase in just two years.

This is not just a passing trend. It is a clear signal that clients are actively seeking more powerful, design-flexible solutions. For agencies like ours, this rising tide presents a huge opportunity. The question is, how do we build a boat that not only floats but truly sails?

Specialise to build a strong foundation

The first step is to resist the urge to be a generalist. When you try to be everything to everyone, you often end up being the perfect solution for no one. Real growth comes from deep expertise. By specialising, you build more than just websites. You build trust and a reputation as the go-to partner for a specific type of client.

Consider focusing on high-growth sectors that benefit most from Webflow's strengths:

• SaaS companies: They need marketing sites that are easy to update, integrate with their tools, and can be iterated on quickly.
• High-growth startups: These businesses need to build and test minimum viable products (MVPs) at speed without sacrificing design quality.
• DTC brands: Direct-to-consumer brands rely on a strong online presence and unique user experiences to stand out, something Webflow excels at.

Choosing a niche allows you to refine your processes, understand your clients' challenges on a deeper level, and ultimately deliver more value. It is about building a solid foundation for your agency, so you can stop chasing every lead and start attracting the right partners. This focus also enables you to develop productised services that streamline your operations.

Build your team, build your quality

An agency is nothing without its people. As your agency grows, maintaining uncompromising quality should be your top priority. The increasing complexity of Webflow projects, especially with the rise of enterprise clients, demands a team of genuine experts.

Webflow's own workforce has seen an average annual employee growth of over 31% since 2019, signalling the platform's maturity and the growing ecosystem around it. To tap into the most valuable projects, your agency needs to reflect this maturity. Prioritising the hiring of certified Webflow professionals is no longer a luxury, it is a necessity. A strong, expert team allows you to confidently take on more complex challenges, deliver exceptional results, and justify a higher price point.

Smart strategies for attracting leads

Once you have a strong foundation and a skilled team, you need to attract the right kind of clients. This means moving away from reactive lead generation and towards proactive, value-driven marketing.

Offer audits and migrations

Many businesses are stuck on older, clunkier CMS platforms like WordPress. Offering a Webflow site audit or a migration service is a fantastic way to get your foot in the door. You provide tangible value upfront by showing a potential client exactly how they could benefit from moving to Webflow, building trust before a major project even begins.

Focus on performance optimisation

A beautiful website that loads slowly is a beautiful failure. Use tools like Google Lighthouse to conduct performance audits for potential clients. Providing a report with actionable steps for improvement positions you as an expert who cares about business results, not just aesthetics. This ties directly into understanding page speed optimisation as a competitive advantage.

Create genuinely helpful content

Establish your authority by creating content that answers your ideal client's biggest questions. In-depth comparison guides, like Webflow vs. Shopify for a specific niche, can attract highly qualified leads. This approach aligns with creating genuinely useful content that builds trust over time. It shows you understand their world and are there to guide them, not just sell to them.

Looking to the future

The Webflow platform is constantly evolving, and successful agencies will be the ones that evolve with it. Keeping an eye on emerging trends is crucial for staying ahead.

The 2025 State of the Website report highlights a clear shift towards more dynamic and integrated web experiences. The rise of AI tools promises to streamline development and content generation, while the growing adoption of Webflow by enterprise-level clients opens the door for larger, more strategic partnerships. As an agency, positioning yourself as an early adopter of these technologies will be a key differentiator.

Building a successful Webflow agency in 2025 is about more than just technical skill. It is about strategic focus, a commitment to quality, and a genuine desire to be a partner in your clients' growth. By specialising your services, embracing the e-commerce boom, and building a world-class team, you can create a business that not only survives but thrives in this exciting ecosystem.

Ready to take your agency to the next level? Explore our partnership opportunities or start with a free audit to see how strategic focus can transform your business growth.